Content Designer

Emmy-winningEmmy Award statue writer turned content designer. I treat words like code to build global products.

Estefan Saucedo
working at general motors
// WORKED WITH
KARE 11 UnitedHealthcare Optum Cadillac Chevrolet KARE 11 UnitedHealthcare Optum Cadillac Chevrolet KARE 11 UnitedHealthcare Optum Cadillac Chevrolet KARE 11 UnitedHealthcare Optum Cadillac Chevrolet

Selected work

// CASE STUDIES
Cadillac Lyriq infotainment display
General Motors — Cadillac
Article: Updating infotainment based on user feedback
This public announcement outlines some of the work we do in Content Design at GM.
READ THE ANNOUNCEMENT →
Breathe app interface
Personal project — built with Claude Code
Breathe: Built with AI for therapy practices
I designed and developed a free mindfulness app for therapists in Minneapolis.
READ THE CASE STUDY →
UnitedHealth Group careers navigation
UnitedHealth Group
Making UHG's careers website easier to navigate
Renaming and restructuring the primary nav so members could find what they needed without learning the org chart first.
READ THE CASE STUDY →
Optum careers landing page, final design
Optum & UHG
Careers at Optum
A UX writing overhaul of the Optum careers page — shifting the content from describing the company to speaking directly to candidates.
READ THE CASE STUDY →
// About

About me

I'm a content designer with an Emmy-winning journalism background and 8+ years building writing systems, UI content components, and increasingly the AI tooling that helps teams scale.

Outside of work you can catch me traveling or competing in national Magic the Gathering tournaments.

Estefan on the coast in Japan
Japan
Sydney Opera House at night
Sydney
Estefan in front of the National Gallery, London
London

Work history

// HISTORY
General Motors
Senior Content Designer
2026 — Present
UnitedHealth Group
AI Content Manager
2026 — 2026
UnitedHealth Group
Senior Content Designer
2021 — 2026
KARE 11
Digital Content Strategist
2018 — 2021