Careers at Optum | Estefan Saucedo

01 — The challenge

The page was too busy describing Optum, not enough about the candidate.

The Optum careers page serves as an entry point for candidates to explore open roles. But through stakeholder feedback, we determined the existing content was too focused on describing Optum versus highlighting candidate benefits. It also needed to be updated with our new design system. My goal was to redesign the content to speak directly to users and guide them to relevant jobs.

02 — Process

Audit, competitive read, and stakeholder input before touching a word.

Original Optum careers page before the content redesign — The page as it stood — the starting point for the audit

Content audit

Analyzed existing page copy against Optum's new brand voice and style guidelines, and identified content that needed updating for tone, voice, and messaging.

Competitive analysis

Reviewed career pages from competitor health tech companies and noted more benefit-driven messaging across the board.

Benefit-driven copy samples pulled from competitor career pages, athenahealth and Stryker — Benefit-driven copy samples from competitors

Stakeholder conversations

Consulted with talent acquisition stakeholders to understand candidate pain points — the amount of copy was overwhelming for a landing page, it read too much like an "about us" than a careers page, and it needed to be more scannable to drive conversion.

Talent acquisition stakeholders reviewing the existing careers page findings around a conference table — Walking stakeholders through the findings

Optimization plan

Developed a content strategy to highlight candidate benefits throughout the page, and prioritized simplifying page architecture and enhancing findability.

03 — Solution

UX writing changes across hero, body, and navigation.

Hero copy and image. Updated to directly establish Optum's purpose and opportunities for candidates, shifting tone from a passive statement to more active messaging. Swapped the image for one that strives to communicate our commitment to inclusion.
Main content. Replaced a dense company overview paragraph with benefit-driven messaging, and incorporated Optum's branded tagline for consistent voice and branding.
Career areas. Swapped lengthy descriptions for icons that link directly to job search, improving scannability and findability of relevant openings.
Accessibility updates. Increased the color contrast of headings from orange to blue.

Side-by-side comparison of the old Optum careers page build and the new UX-written build — Old build vs. new build

04 — Impact

Clearer, more scannable, and easier to act on.

Focused UX writing changes — direct benefit-driven copy, simplified content architecture, and enhanced accessibility — helped transform the Optum careers page into an experience that speaks directly to candidates. This project demonstrated the tangible improvements UX writing can make in page usability and navigation.

Content audit and optimizations completed within one sprint.
Talent acquisition partners reported positive qualitative feedback on the new messaging.
Conversion rate monitoring is ongoing through the digital experience team — updates will continue once data is available.